Wednesday, September 24, 2014
Contact: Bob Zirlin
Director of Marketing
Mobile: 314.825.2552


Digital Signage Takes A Front Seat in Hadley Interiors

The RAPID Partners with Hadley for Exclusive Pilot Program

Hadley is bringing dynamic information and advertising to transit passengers by integrating digital signage into the panels of Hadley’s XD interior system. The RAPID is partnering with Hadley to serve as a test market in introducing the benefits of digital signage to passengers.


Digital signage utilizes monitors that are installed inside transit vehicles to provide customized information that is geolocalized, which means it is relevant to the location of the vehicle at the time it is displayed. Digital Signage enhances passenger convenience with customizable content that provides real time information, weather updates and traffic conditions as well as dining, entertainment and shopping options at the next stop and along the route.

The integrated digital signage system is fully adaptable to the XD interior system offered by Hadley and maintains the full modularity of the XD system. The option to add the signage can be implemented when installing the XD system by the OEM or added as a retrofit to an existing vehicle.

The Digital Signage System provided by Hadley uses a cutting edge software platform that allows Transit Authorities and their Advertising Partners to publish and plan content and advertising in a very effective time saving manner.

The technology triggering localized information is called GeoFence Scheduling. The software receives a “trigger” signal that allows for location based route information.

As a pilot program, Hadley installed a system on route 6 that rides passengers through downtown, crossing several vibrant communities with a variety of local businesses that can benefit from advertising with the GeoFenced option. “As a Grand Rapids based company, Hadley is delighted to partner with The Rapid to bring the benefits of digital signage on transit buses to our community”, said Giorgio Verduzio, Director of Transit Division for Hadley

The pilot program begins this week and continues through March 2015 with The Rapid. “The Rapid is pleased to have Hadley as a technology partner to bring real-time information to our passengers”, said Jennifer Kalczuk, External Relations Manager of The Rapid.

A digital signage installation will be part of the Hadley Exhibit at IAA Commercial Vehicle Exposition in Hannover, Germany held September 25 to October 2, 2014. The working XD module will also be displayed at the American Public Transportation Association (APTA) exposition in Houston, Texas, October 13-15,

About Hadley: Based in Grandville, Michigan, Hadley is a well-known and respected supplier of quality components and solutions for the Class 5-8 Truck and Tractor, Trailer, Transit & Shuttle Bus, RV, Motorcoach, Specialty Vehicle markets and associated aftermarket distribution. Their products include Hadley’s world famous air horns, mechanical and electronic (SAMS & SmartValve) height control valves for chassis / cab air suspension systems, truck mirrors, transit mirrors, mini 12/24 volt DC air compressors for a variety of applications, and fully integrated interior lighting systems/luggage racks for transit, shuttle and motorcoach vehicles.

Hadley continues to expand its customer product and service offerings and is a pioneering force in the creation of value-added “Smart” products and systems. Hadley’s aggressive innovation process reflects its focus on: “Your Vehicle. Your Company. Your Success.”